This course is an online version of LIFT 150 - Ski Lift Operations Train-the-Trainer. The British Columbia Elevating Devices Safety regulation requires mandatory certification for personnel who train ski lift operators. Selkirk College, with assistance from the BC Safety Authority, designed LIFT 150 to meet the training needs of ski resort employees who want to become certified by the BC Safety Authority to train lift operators. Selkirk College offers a face-to-face version of LIFT 150 each year at the Canada West Ski Areas Association Operations and Maintenance Seminar. This online version of LIFT 150 is available to ski resort lift operations staff who cannot attend the face-to-face version of the course.

As labour markets tighten around the globe, good human resources management is essential to attracting and retaining effective staff.  This is particularly true in seasonal resorts and ski areas where the link between staff and the guest is so critical. Innovative approaches to human resources management are necessary to recruit and retain the right people in the industry.  In this course you will focus on the critical issues that concern managers in the tourism industry: human resource planning, recruitment and selection, orientation, training and development, performance management and progressive discipline, challenges and trends, employment standards and labour relations.

Part I: SROM 157 Ski Resort Rental Operations:  Students will be introduced to the practical aspects of ski and snowboard rental shop operations.  The layout and design of rental shops now must accommodate a wide range of rental equipment including:  shaped skis, snowboarding equipment, ?demos?, and other sliding devices such as snow-bikes.  Equipment purchase, rotation and disposal of aging rental equipment, and inventory control will be studied.  Rental agreements, the CWSAA rental waiver, and liability issues will be discussed.  The maintenance of rental equipment and the importance of good record keeping will be emphasized.  Finally, repair shop operations as a satellite operation of the rental shop will round out the topics of discussion.  Students will complete a Rental Shop Design project to enhance their knowledge of effective rental shop layout, flow, and balance.

Part II: SROM 157 Ski Resort Retail Shops:  For the second half of this course, students will be given an overview of retailing and how ski resort retail shops have become an integral revenue centre in today?s ski resort operations.  The following retail topics will be discussed including:  buying cycle, customer service and selling, shop layout, and product merchandising.  Pricing, the basis for mark-up, and discounting as related to retail shop financial performance will be studied.  Guest speakers from local ski or snowboard retail operations will present content on current industry trends and successful retail strategies.  Students will carry out a critical analysis of a local sports retail shop to enhance their knowledge of store layout, merchandising, and in-store security.

The material covered in Ski Area Budgeting and Business Management will assist students in evaluating and analyzing financial information for personal and business finances.  A focus on the analytical tools used by management to aid in the decision making process regarding the ski resort’s ongoing health as a business will be introduced.   Students will learn the tools used and the importance of monitoring the operating performance of the ski resort and its departmental entities during the ski season. Learning to set up budget templates on Excel spreadsheets for departmental salaries and wages budget and the overall ski resort operating budgets will round out the course content.