This course is an online version of LIFT 150 - Ski Lift Operations Train-the-Trainer. The British Columbia Elevating Devices Safety regulation requires mandatory certification for personnel who train ski lift operators. Selkirk College, with assistance from the BC Safety Authority, designed LIFT 150 to meet the training needs of ski resort employees who want to become certified by the BC Safety Authority to train lift operators. Selkirk College offers a face-to-face version of LIFT 150 each year at the Canada West Ski Areas Association Operations and Maintenance Seminar. This online version of LIFT 150 is available to ski resort lift operations staff who cannot attend the face-to-face version of the course.

 This course deals with the development and refinement of written and oral communication skills that are needed by competent 3rd Millennium managers. For grading, a strong focus is placed on evidence of supportive research and the application of critical thinking skills: accurate interpretation, analysis, reasoning, inferences, and synthesis. Graded written assignments include an e-mail, a letter, a cover letter and resume and a formal report. Writing assignments are expected to demonstrate English proficiency in terms of grammar and punctuation usage. Course grading also includes three verbal presentations.

Course participants are actively involved in analysing real-world businesses insofar as how they plan and apply proven marketing concepts. Graded assignments require participants to demonstrate examples of marketing usage by other companies and also propose how marketing concepts can be used/adapted in the hospitality and tourism industry. About two dozen marketing concepts are covered, including:

  • the principles of customer service excellence and service recovery
  • the steps of the marketing planning process
  • how to employ the "12 P's" to market tourism products and services
  • how to create a strategic marketing plan
  • how to target, segment, differentiate, position/reposition, psychographics, branding, partnering, packaging, and programming
  • aspects of consumer behaviour and motivation
  • marketing research, including relevant socio-economic trends
  • how to create effective advertisements with creative copy writing
  • media and public relations planning and implementation
  • effective sales practises
  • marketing technology
  • customer relations management systems
  • how to conduct a marketing audit and determine appropriate budgets

This Computer Applications course is designed to familiarize students with many word processing and spreadsheet functions available in the Microsoft 2016 Office Suite. Skills accomplished in this course will be extensively utilized in other courses throughout the program.
This is a "Core Course" and is taken by the Resort & Hotel, Post-Grad Hotel Management and Ski students enrolled in the School of Hospitality and Tourism Programs.

This portal is currently being adapted from the online risk management course which is designed for current ski resort supervisors and managers. It will be used to provide supplementary material to students in the classroom version of the course.

The material covered in Ski Area Budgeting and Business Management will assist students in evaluating and analyzing financial information for personal and business finances.  A focus on the analytical tools used by management to aid in the decision making process regarding the ski resort’s ongoing health as a business will be introduced.   Students will learn the tools used and the importance of monitoring the operating performance of the ski resort and its departmental entities during the ski season. Learning to set up budget templates on Excel spreadsheets for departmental salaries and wages budget and the overall ski resort operating budgets will round out the course content.

Part I: SROM 157 Ski Resort Rental Operations:  Students will be introduced to the practical aspects of ski and snowboard rental shop operations.  The layout and design of rental shops now must accommodate a wide range of rental equipment including:  shaped skis, snowboarding equipment, ?demos?, and other sliding devices such as snow-bikes.  Equipment purchase, rotation and disposal of aging rental equipment, and inventory control will be studied.  Rental agreements, the CWSAA rental waiver, and liability issues will be discussed.  The maintenance of rental equipment and the importance of good record keeping will be emphasized.  Finally, repair shop operations as a satellite operation of the rental shop will round out the topics of discussion.  Students will complete a Rental Shop Design project to enhance their knowledge of effective rental shop layout, flow, and balance.

Part II: SROM 157 Ski Resort Retail Shops:  For the second half of this course, students will be given an overview of retailing and how ski resort retail shops have become an integral revenue centre in today?s ski resort operations.  The following retail topics will be discussed including:  buying cycle, customer service and selling, shop layout, and product merchandising.  Pricing, the basis for mark-up, and discounting as related to retail shop financial performance will be studied.  Guest speakers from local ski or snowboard retail operations will present content on current industry trends and successful retail strategies.  Students will carry out a critical analysis of a local sports retail shop to enhance their knowledge of store layout, merchandising, and in-store security.

As labour markets tighten around the globe, good human resources management is essential to attracting and retaining effective staff.  This is particularly true in seasonal resorts and ski areas where the link between staff and the guest is so critical. Innovative approaches to human resources management are necessary to recruit and retain the right people in the industry.  In this course you will focus on the critical issues that concern managers in the tourism industry: human resource planning, recruitment and selection, orientation, training and development, performance management and progressive discipline, challenges and trends, employment standards and labour relations.